Striving for more compelling content? Here are three tips:

TIP #1: Focus on your audience/customers

In our always-on omni-channel world, the only things things that break through are relevant. Here are tips for creating more relevant blog topics. Once the topic hooks them, we still have to deliver. To create content that actual compels the audience to engage and then think, feel or do,  focus on what they need and want to hear. This is most easily achieved by considering their questions, concerns and objections. See a simple strategy for putting the customer perspective in messaging and content.

TIP #2: Convey relevant information & believable ideas

If we want people to follow us and our thinking, we have to present our content in a way that's worth following. Trust, authenticity, believability--all these things are informed by ideas that are clear and concise. Here's a slide deck that shows how to create content with more clarity, focus and transparency.

TIP #3: Use an authentic voice

Voice is what makes people trust us--or not. Despite all the talk of "buyer personae", it's just as important to have the right "communicator persona", too. Think about who your audience really is and the kind of person they trust and want to listen to. Then choose words and sentence structures that create that "sound". This is crucial to creating content that keeps people reading and that stands out. Learn how to create the right tone for content.

Focusing on these three areas creates more intention in your content, which always creates better results.

Image from:


How to use models more effectively

July 7, 2014

Frustrated with your content team's struggle to recreate awesome work? Here's how to make it easier for them and you to be more effective and efficient in creating high-quality content over and over again.

Read the full article →

Be careful what you ask for

June 30, 2014

Forget the actual definition, connotation is crucial. Here's why.

Read the full article →

Write a better cover letter

June 25, 2014

Writing a cover letter doesn't have to be a painful experience. Here's a helpful and easy-to-use writing strategy to create better cover letters without pity.

Read the full article →

3 tips for communicating more effectively

June 16, 2014

3 easy-to-implement strategies for making your communications more effective. Check 'em out!

Read the full article →

Handling negative feedback

June 13, 2014

How you can turn negative comments--from your boss or on review sites--into positive results.

Read the full article →

Why you should tell more stories

June 10, 2014

Stories enliven every presentation and pitch. Now we know why.

Read the full article →

Are you prepared?

June 5, 2014

Even if you peg content to a current event, you can keep it relevant all year long with a little scheduled maintenance. Here's how.

Read the full article →

Keen insights from Scott Monty

May 22, 2014

Are you getting the most from social media? Scott Monty advocates relationship-building versus mass marketing.

Read the full article →

How to look great in photos

May 19, 2014

Tips from professional photographer and videographer Charles Gupton on how to look great in pictures.

Read the full article →