Even though we do a fair bit of business in Canada, where we have to do bilingual everything, I still learn so much working with the folks at Lionbridge. Here are two recent articles on international content marketing I produced for them:

Photograph of the Terr-A-Qua Globe on Display at the National Archives, 1973

Reasons You Need a Multi-Lingual Content Strategy

Think you can get by without a multilingual marketing strategy? After all, don’t most people in the world speak English? Yes, they do. But the answer to the first question is still probably “no”. Check out the top reasons to make your content marketing multi-lingual.

How to Use Instagram to Market Your Business Globally

You may well have been using video already in your international marketing, but now you can add more visual oomph to your campaigns. Here are some tips for how to use Instagram to market your business globally. But according to Forrester, more people engage with Instagram than any other platform as a percentage of active users. Here's what you need to know to go global with a visual content marketing strategy.




What makes “good” opinion writing?

March 23, 2015

Here's an example of great opinion writing, and the traits that make it so. Use this technique to understand what makes any piece of writing great (or what would make it better).

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How to design a brand logo

March 18, 2015

What should you consider when designing or updating your logo? We've got all the important factors in this infographic.

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How colors affect your brand

March 12, 2015

Check out this infographic we created for Staples to learn more about how color and branding work together.

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Get organized with Agile principles

January 26, 2015

How to organize your content operation with Agile for maximum efficiency and quality -- without going nuts.

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How to plan and create with purpose

January 12, 2015

It's easier to produce results when your purpose is clearly defined. Here's a quick and easy way to determine what you want people to think, feel and do after they interact with you or your brand.

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New Year’s resolutions for content marketers

January 5, 2015

3 quick New Year's resolutions to help you get more from your content marketing efforts.

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Best wishes for 2015

December 22, 2014
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Closing out the year

December 15, 2014

Looking back over the year helps us learn what's working and what's not, and to make plans for increased success. Here's how we do it.

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More tips for tackling B2B & B2C content marketing challenges

December 8, 2014

Easy-to-implement strategies for creating a variety of content and measuring it more effectively.

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