It's Thanksgiving week, so I'm serving up a heaping helping of marketing advice in the form of my latest article for the Staples Business Hub:

Is Your Marketing Putting Customers to Sleep?
5 Tips to Wake Things Up

While the myth that tryptophan-laden turkey causes sleepiness has been busted, here’s one thing that remains true: Boring marketing puts customers to sleep. And if they’re snoring, they’re ignoring you.

Move away from constantly barraging customers with sales offers, tired graphics and lackluster copy that make online and offline marketing dull, and try one or more of these tactics to refresh your marketing communications with clients and your business:

1. Seek Inspiration
2. Write Stronger
3. Get More Colorful
4. Improve Your Images
5. Don’t Be Afraid to Pay

Click here to get the details on how to freshen up your marketing.


Quick tip for writing faster

November 24, 2014

How to keep the momentum going when you're writing. A quick tip from our content shop.

Read the full article →

Tips for better messaging

November 18, 2014

What's missing from your messaging? Here's how to integrate the customer perspective so your messaging has more impact.

Read the full article →

Creating an awesome holiday card

November 10, 2014

Sending a business holiday card this year? Here are a sleighfull of tips to help you pick the right format and design.

Read the full article →

Tips for writing about your life

November 3, 2014

Writing about work is one thing, writing about your life is another. Here are some tips for the latter!

Read the full article →

Customer Experience tips for your small BOOs-ness!

October 31, 2014

How to use customer feedback--even the bad stuff--to build your business.

Read the full article →

Content Marketing: Make your copy sing

October 27, 2014

Descriptive writing is crisp, precise and engaging. Here's how to produce it.

Read the full article →

Get more from your business reading

October 20, 2014

How to get more from reading business books.

Read the full article →

Content Marketing: Speed, quality & relevance

October 20, 2014

Content marketing: Try these easy-to-implement strategies and processes to make content creation more effective and efficient.

Read the full article →

How to cope with workplace politics

October 13, 2014

Dealing with office politics? Here's how to make it less painful, and make you more productive.

Read the full article →