Gone are the days when organizations can achieve communications goals simply by sending out monthly press releases. Gone too is the idea of PR as spin-control for bad actors in the corner office. In a scandal-plagued climate with government regulators on the prowl, cynical investors on the lookout and media mavens ready to pounce on the slightest miscue, integrity is the watchword of the day.

Now, more than ever before, organizations need to walk their talk in a responsible way that ensures internal and external consistency and drives the operational alignment of vision, goals and practices.

With more than 40 years’ combined experience in writing, communicating and consulting, Margot Carmichael Lester and Steve Peha have created a set of strategies, operating principles and workshops that link communications to organizational goals to improve creativity, streamline processes and drive effectiveness.