Architecture & Real Estate

A boutique practice area of The Word Factory

Strategic communications for the real estate, architecture and development industries.

Commercial real estate in Manhattan as viewed from the sculpture garden at the Museum of Modern Art. Manhattan skyline. copyright M.C. Lester

TEST Real estate, development and architecture are always competitive, but now the marketplace is even more complex thanks to a difficult economy and increased competition for your audience's attention. Cutting through the clutter presents a challenge for architects, developers and brokers. We’re here to help.

Our team's experience as real estate reporters (read our reporting here), in-house marketing pros and developers/brokers gives us an edge. We truly understand your industry and the trends driving it. And that means we get better results.

We work with you to create more effective plans, materials and campaigns. Our process enables you to get more from your content. We can even help you develop internal capacity through coaching and training.

So whether you’re looking for news releases, web content, marketing materials, white papers, social media outreach, personal promotion or presentations for various audiences, The Word Factory is uniquely qualified to help you craft communications that support your business goals.

Here's how we can help you:

Develop a more strategic approach to communicating.

Create a more effective media relations strategy.

Grow internal capacity and leadership through coaching and training.

Click here for more details.

But don’t take our word for it. Here's what other folks have to say about our team:

“When our internal team lacked capacity to write an authored article for a major development magazine, Margot capably stepped in and took on the assignment. She delivered a solid draft that successfully synthesized her personal interviews, review of numerous documents and additional research. And she completed the assignment within an extremely tight deadline. I wouldn’t hesitate to hire her again or recommend her to others seeking a skilled writer who understands the complexities of architecture, development and urban design.”
Mike Plotnick, former vice president & communications manager, HOK

“Claire immediately understood our business. Our clients were very impressed by the way she presented herself and how she identified with them. She was a very professional leader who is solely responsible for taking us to the next level. We became the best and highly-desired company downtown. Claire just 'gets it'".
Joan Lucas, president and CEO, Historic Charleston Properties, Inc., Charleston, S.C.

Contact Us
Margot Carmichael Lester
margot@thewordfactory.com
919 967 3712

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