Best Practice

You know you want to market your content socially, but how? Try this handy process!

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How to make a good glossary

February 21, 2012

Tips for creating an effective glossary or definition.

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Don't make this common mistake when reaching out to reporters lest your story goes untold.

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The best stories show more than they tell. Here's how to get more "show" in your content.

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Making progress

February 6, 2012

Why baby steps aren't always the best way to start a new habit or line of business.

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Content length and SEO value

January 31, 2012

If you're trying to get the most "SEO juice" from you content, writing short will help. Here's a strategy to help you create relevant online content in as few words as possible.

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What elements should be in your cross-channel online marketing strategy? This handy process will guide you to the right ones.

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Should you farm that out?

January 26, 2012

Working with outside contractors, freelancers and others can create efficiencies or it can kill productivity. Here are a few tips to make it work.

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You can make your writing more effective by infusing it with the right tone or voice. Here are some tips.

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Keeping the ball moving

January 20, 2012

Stay in the game: How not to give up when things don't go your way.

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