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Brand communications during a pandemic

The way we communicate with our customers, employees, prospects and other stakeholders will never be the same. Organizations who understand tone and trust, caring and empathy -- and are baking that into their brand communications right now -- are faring better during the coronavirus, and will enjoy a competitive advantage as we come out it.

Brand Innovators convened a group of global brand, reputation and crisis communications experts to share their thoughts on navigating the disruption from a marketing and PR point of view. The entire four-hour session was valuable. I captured 6 takeaways that really resonated with me. Flip through to see what Jennifer Sey, Scott Monty, Chad Mitchell, Matt Repicky, Brigette Wolf and Paul Polman had to say.

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