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Best Practice

We can all use a few new tricks up our sleeves. Check out our collection of tips and techniques for public relations, business, writing and content success!

There are a lot of web writing best practices, but I think you only need one if you want to improve the quality of your copy: The 6 Traits. This framework pinpoints the areas of highest value so you can focus on them to make big improvements with just a little effort and intention.

Interesting read from the AMA this week on a Seismic and Gatepoint Research report on issues facing B2B marketers. Tons of good take-aways, but this one stuck out to me: Twenty-four percent say not being able to keep up with corporate demand for updated content was the biggest challenge.  This wasn't eye-popping to me because of […] Read More

A marketer’s reading list

There's so much content to consume. How do you pick? I choose based on measurable value to my work. That's how I came up with this short list of must-read marketing, business and news blogs and publications. Enjoy!

What I learned at NewsCred's #ThinkContent Summit, including how content marketing is evolving and why we need to use better metrics to measure the customer and business impact of our work.

6 content marketing to-dos

After studying 60+ pieces of content that marketers consider their best work, I identified 6 content marketing tactics that produce higher quality content, deeper engagement and better return on marketing investment.

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