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Best Practice

We can all use a few new tricks up our sleeves. Check out our collection of tips and techniques for public relations, business, writing and content success!

COVID-19 & Mercury in Retrograde

A cool NASA photo of Mercury If you believe the astrologers, when Mercury is in retrograde communication can become even more complicated. That’s because the Greek god Mercury was the boss of communication (and transportation). We’re in the first retrograde of the year at a really inopportune time. With COVID-19 bearing down on the U.S., […] Read more

Awesome packaging: ROAD iD

Mini Case Study: How ROAD iD turns packaging into content marketing

January’s a great month to…

Check out Margot’s list of business activities to complete in January and make the rest of the year better.

6 ways to get more from good press

Check out 6 easy to execute tactics for promoting and amplifying great media coverage for your organization. Use this advice to get more return on your investment in public relations.

Two examples of effective brand communications from the weekend, both seasonal. The Kohl’s Response to Adam Rippon’s Instagram Post Evidence of a social media team that’s really paying attention on a Sunday night. The brand’s response to Adam Rippon‘s post is authentic and a little sassy, just like the original post. Your take-away: Constantly monitor social […] Read more

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