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Best Practice

January’s a great month to…

Check out Margot’s list of business activities to complete in January and make the rest of the year better.

6 ways to get more from good press

Check out 6 easy to execute tactics for promoting and amplifying great media coverage for your organization. Use this advice to get more return on your investment in public relations.

Two examples of effective brand communications from the weekend, both seasonal. The Kohl’s Response to Adam Rippon’s Instagram Post Evidence of a social media team that’s really paying attention on a Sunday night. The brand’s response to Adam Rippon‘s post is authentic and a little sassy, just like the original post. Your take-away: Constantly monitor social […] Read more

If you’re waiting to talk about budget until later in the process, you’re wasting time and effort — and maybe even money! Learn why you should be willing to go first, whether you’re buying or selling services.

REI wins across its content marketing and brand journalism channels. Here, we take a deep dive into a product-focused article from the REI Co-Op Journal and what makes it so effective as a marketing and education tool.

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