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Best Practice

We can all use a few new tricks up our sleeves. Check out our collection of tips and techniques for public relations, business, writing and content success!

Use this simple strategy to focus broad or fuzzy ideas into concrete concepts you can work with.

Want to advance in your marketing or brand journalism career? Hope to hire professionals with the skills to take your organization to the next level? Check out the most in-demand skill sets and our tips for improving them.

There are a lot of web writing best practices, but I think you only need one if you want to improve the quality of your copy: The 6 Traits. This framework pinpoints the areas of highest value so you can focus on them to make big improvements with just a little effort and intention.

Interesting read from the AMA this week on a Seismic and Gatepoint Research report on issues facing B2B marketers. Tons of good take-aways, but this one stuck out to me: Twenty-four percent say not being able to keep up with corporate demand for updated content was the biggest challenge.  This wasn’t eye-popping to me because of […] Read more

A marketer’s reading list

There’s so much content to consume. How do you pick? I choose based on measurable value to my work. That’s how I came up with this short list of must-read marketing, business and news blogs and publications. Enjoy!

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