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Blogs & Blogging

Blogging advice for everything from choosing topics to promoting your posts — and everything in between. If you need help choosing topics, you want to know how to write better blog content for the web, you’re in the right place.

1-800-Got-Junk’ year-end email is a clinic in effective email marketing and not taking yourself too seriously. See how it works.

Persuasive writing tips

Margot shares her proven strategy for writing effective content for advocacy and activism

Content Idea: How it’s made

Produce content that engages the audience’s curiosity with behind-the-scenes videos, articles, photos and infographics. Here’s how.

Write better faster

“What’s one simple thing I can do to write better fast?” I get this question a lot and my answer is always the same: Cut. Ann Handley says everybody writes. I say everybody overwrites. In fact, Poynter’s Chip Scanlon estimates that we all overwrite by 15-20%. Yes, all of us. Professional tweeters and caption writers. […] Read more

We know blogs perform better when they have more than one [good] image. But sourcing can be a challenge, even for the biggest brands (whose teams are just as strapped for time as everyone else’s). Here’s how to distribute that task to agencies and freelancers to make it faster and more cost-effective.

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