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Blogs & Blogging

Blogging advice for everything from choosing topics to promoting your posts — and everything in between. If you need help choosing topics, you want to know how to write better blog content for the web, you’re in the right place.

Wondering how to find blog topics when you're pressed for time or just don't have the necessary mojo? Use one of these four easy-to-execute ideas for blog posts.

Seasonal articles and visuals are core elements of most brand journalism and content marketing plans. Here's a look at a package we created for the Philips Lifeline blog for National Caregiver Month.

How to increase authenticity in content marketing with plain language and an appropriate tone.

It’s not dumb to ask for clarity or insight. It’s dumb not to. Yet too many content marketers and writers are uncomfortable pressing for answers. Here's how to get over it and get the information you need.

How do you make content more relevant? Infusing your content marketing with the 30 customer values identified by Bain & Company bakes in the things your target audience cares about most, driving engagement, trust and satisfaction.

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