Produce content that engages the audience’s curiosity with behind-the-scenes videos, articles, photos and infographics. Here’s how.
Blogs & Blogging
Blogging advice for everything from choosing topics to promoting your posts — and everything in between. If you need help choosing topics, you want to know how to write better blog content for the web, you’re in the right place.
“What’s one simple thing I can do to write better fast?” I get this question a lot and my answer is always the same: Cut. Ann Handley says everybody writes. I say everybody overwrites. In fact, Poynter’s Chip Scanlon estimates that we all overwrite by 15-20%. Yes, all of us. Professional tweeters and caption writers. […] Read more
We know blogs perform better when they have more than one [good] image. But sourcing can be a challenge, even for the biggest brands (whose teams are just as strapped for time as everyone else’s). Here’s how to distribute that task to agencies and freelancers to make it faster and more cost-effective.
A Thesaurus is a terrific tool for writers of any kind. But going beyond the Thesaurus makes you an even stronger writer and communicator. Here’s how.
It’s cool if you want to cold-email random bloggers asking them to link to your site (even though I don’t think that’s a very effective tactic). But don’t do it like this. Check out the direct email / influencer marketing tactic you should not use.