Learn how to create more influential thought leadership content with these strategies from executive writing coach Margot Lester of The Word Factory
Blogs & Blogging
Blogging advice for everything from choosing topics to promoting your posts — and everything in between. If you need help choosing topics, you want to know how to write better blog content for the web, you’re in the right place.
Margot explains why you don’t need to worry about grammar so much until you’re ready to publish.
1-800-Got-Junk’ year-end email is a clinic in effective email marketing and not taking yourself too seriously. See how it works.
Margot shares her proven strategy for writing effective content for advocacy and activism
Produce content that engages the audience’s curiosity with behind-the-scenes videos, articles, photos and infographics. Here’s how.