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Content & Content Operations

Here’s a boatload of information on content development and management, including how to plan content, how to write content (especially for the web) and how to manage and market it. Everything you need to build or enhance your content operations.

It's always gratifying when clients value your work. We developed this article a couple of years ago for Staples and they recently resurfaced and promoted it on Facebook because it performed so well the first time. Although we had to laugh at some of the comments on the Facebook post, which pointed out that nobody […] Read More

Content Marketing: DIY SEO

Use this low-drag tactic (and Google Trends) to find long-tail keywords and other contextual search terms to improve the discoverability of your content.

Check out this example of incredible visual content from CNN and Gigapixel.

Recent research from Ascend2 & Research Partners,shows where content marketers struggle with SEO. There are a lot of ways to produce more relevant content to drive SEO/SEM, including these three quick tactics: Identify and deploy relevant long-tail key words: Find and use terms that real people use to find information to increase your content's discoverability during […] Read More

How to give feedback on writing

Stop the insanity! Most of us get giving feedback on other people's work completely wrong. Here are six easy-to-implement strategies for editing and reviewing that get better results for you and your writers.

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