≡ Menu


Most of us know what to do, but sometimes it’s hard to figure out how to do it. This set of posts is all about process and is based on years of managing content and business operations.

Constraints fuel creativity

It’s easy to feel like open spaces and blue skies are required to boost creativity. And they certainly can. But the real world offers few opportunities for that, thanks to time, resource and other factors. That’s why it’s important to learn how to use constraints to fuel creativity. I use constraints two ways: 1. Time […] Read more

Mid-year reports and reviews help us understand ourselves and our businesses better, and empower us to be more effective for the rest of the year. Here’s a 3-step strategy for your mid-year review or report.

Content: Music to write by

Whether you’re writing marketing content or a magnum opus, music can inspire and propel you through the work. Learn more about our series of music for writing.

Tips for choosing photos

How to improve representation in the images you use in content marketing and brand journalism projects.

How to reject a proposal

The Word Factory’s Margot Lester explains how to write a better rejection letter for vendor proposals, and why it’s worth doing.

Social Share Buttons and Icons powered by Ultimatelysocial