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Public Relations/PR practice

We’ve been doing public relations for a long time. The following posts are related to PR strategy, best practice and dos and don’ts.

Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What’s good about this apology? It’s concise and written in plain language.It’s truthful and very self-aware. It sounds like the other […] Read more

Learn how to develop organizational messaging that meets your needs and speaks to the audience.

Given the enterprising nature of cybercriminals and other malicious actors, you can’t prevent improper use of customer/user data. But you can recommit to protecting that information, and increase trust by writing your ToS and privacy policies in plain language. Here’s how.

6 ways to get more from good press

Check out 6 easy to execute tactics for promoting and amplifying great media coverage for your organization. Use this advice to get more return on your investment in public relations.

If you’re like me, every year you put the business holiday cards project on the to-do list sometime in the 3rd quarter. And then you look up and it’s practically Thanksgiving and you have done zip. (I just emailed our design partner this morning to get started!). My dad ran a printing company, so I […] Read more

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