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Social Media

Anybody can use social media. But the folks who get the most from it use it strategically so it supports business goals. These posts will help you develop your own strategic practices for using and managing social media.

COVID-19 informational content

Check out and share the cute #wearamask memes and plain-language COVID-19 explainer videos created by our company physician and creative director.

Social media gaffes are common. Effective and authentic apologies for those miscues are not. But Janelle Monáe recently offered a concise, genuine mea culpa that serves as a good model for any of us. What’s good about this apology? It’s concise and written in plain language.It’s truthful and very self-aware. It sounds like the other […] Read more

Quick tip to amplify content

We’re all looking for ways to boost the ROI of content marketing. Here’s an easy way to engage SMEs in amplifying your content to drive reach and audience acquisition.

Margot breaks down 7 elements of an effective brand social responsibility campaign using Icon Undies’ #threeinthree campaign for World Continence Week.

We all know posts with photos get more attention on social media. But in our rush to share visual content, we can make some embarrassing mistakes. Here’s a 3-step process to avoid an epic image fail.

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