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Work Samples from Margot Lester & The Word Factory Team

Here are the products of some of our most recent content development projects.

This infographic project we did for Philips Lifeline also served to establish a design language for future infographics and extend the brand palette.

Skillful use and re-use of evergreen content support better return on marketing investment and enables you to re-promote articles and visual content that performed well or has new relevance for your audience. Here's an evergreen content example from our client, Staples.

So this happened

A not-so-humble brag from yours truly.

Visual content marketing includes infographics and checklists like the ones we researched and wrote for Staples as part of the company's moving season promotion.

Holiday Content How-To

Last week, I shared some data showing that consumers want more holiday content earlier than ever. Here's an example of an early holiday campaign from Staples. Teammate Carolyn Evans and I developed a holiday content package for Staples as part of a social media campaign that launched in early November. The full campaign uses the #MoreThisHoliday […] Read More

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