Consulting

The Word Factory team works with our clients to create and execute more effective communications that drive operational goals. We've managed internal and external communications for mergers and acquisitions, company/product launches, change initiatives, events, business closings, IPOs, issues management and image-building campaigns.

At the center of our strategic consulting are the Key Message Architecture and the communications plan -- foundational documents that allow organizations to develop authentic and aligned messages and strategies to convey their mission, vision, values and goals. They also serve as blueprints for the alignment of communication and operations. Don't have one? We can fix that.

And since we got started back in the early days of the public web, we've got deep experience building front-ends, including wireframes and information architectures, along with design and content. We also bring that experience to bear in evaluating web sites, including user experience and task analysis, readability testing and determining how well the site supports organizational goals.

We also provide media outreach/tour development services and develop social media and web strategies.

Our experience, coupled with our work as public affairs advisers and reporters for the business and trade press, enables us to provide solid advice and counsel no matter what the situation.

To learn more about our strategic consulting, contact Margot Carmichael Lester.

Check out our content development, management and strategy services here.

Review our training and workshops here.