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Content Marketing Take-Aways from #High5Conf

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I had a blast at the 2016 High Five Conference in Raleigh, NC. Here are a few key take-aways.

Content Marketing Ideas & Inspiration from #high5Conf

We get blinded by technology and forget why we're hereit's about being a real human being. We need to return to the basic fundamentals of communication. — Scott Monty

Amazing notes by Christie Montague (http://christiemontague.com/) from 2016 High Five Conference

Amazing notes by Christie Montague (http://christiemontague.com/)

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Tell better stories with richer insights. — Ann Handley

Background: Ann cited Slack as a brand getting this right.

My 2¢ worth: Storytelling: Less tell, more show

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A true generalist trumps a specialist. — Chris Moody

Chris Moody says don't be good at just one thing

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A stakeholder is anyone who can throw a wrench and sideline your whole project. — Melissa Eggleston

Background: Melissa's slide deck: What Analytics Won't Tell You: Get Essential Insights to Inform Content & Design

My 2¢ worth: How to know more about your customers & stakeholders 

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Negative feedback is the petri dish of content marketing success. — Jay Baer

Jay Baer talks marketing at #high5Conf

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