Content Strategy & Development
Some of The Word Factory's content development & management clients
In today's world, content is king. But what the heck *is* content in the first place and how can content development and management help us achieve business goals?
That's where we come in. We've been working in "content" since we called it "copy". Linotype, anyone?
Content Strategy & Management
Margot Carmichael Lester leads the content development and management strategy team.
I work up and down the content supply chain to help you create, manage and distribute text, video, audio, photos, etc., more strategically to drive business goals. That includes designing better work flows and processes, identifying and developing talent, working with a CMS and creating an integrated strategy that supports operations and the bottom line.
Together, we'll develop a set of Gold Standards -- a common language of quality and criteria that content producers can use to create consistent, engaging content that engages readers/viewers. Then, using a set of proven professional strategies tied to organizational goals, I create a content development and management strategy to help you get more kinds of content from one core concept.
Our approach to team writing will help unify the content creation process, streamlining work flows, improving productivity and creating higher quality content faster and with less drama. (For a more robust view, check out this chapter from our upcoming book.) Finally, if your team needs writing and process training, I can take care of that, too.
Content Development
Our team develops content for a variety of B2B and B2C uses. Primarily, we produce news features for print and web. But we also create news releases, newsletters, web copy, blog/Twitter/Facebook posts, slide decks, ads/promotions and email or PR campaigns. Our experience as professional journalists not only ensures high-quality writing, but that ever-elusive newsworthiness that creates real value for reporters, readers and your bottom line. We also help our clients create custom content such as advertorials, case studies, white papers and special advertising sections.
We've got solid domain experience in architecture, real estate and development; and healthcare, medicine and pharma.
If you need web, presentation and print graphics services, we have long-time partners who can handle concept development, design and production management. And our relationships with top-flight printing and web development companies allow us to engage other trusted vendors should you need them.
For more information on our content development and management capabilities, check out these blog posts and this slide deck. Or just contact Margot Carmichael Lester.