Testimonials

People are talking about us.
We're fortunate to have great clients. Here's what some of them have to say about our collaborations.
Margot describes herself as a "content strategist and creator, journalist, problem-solver," and those are exactly her special skills. Margot is an innovator. She was blogging before there were blogs. She has a keen eye for what's interesting, and an ability to make it even more interesting.
-- Steve Eisenstadt, former VP, Brodeur Worldwide; now senior external relations manager, IBM, Raleigh
Margot is very quick to understand business communication needs and a great listener. She is creative, funny, and not shy about suggesting alternative ideas and approaches. She has great enthusiasm and tenacity, which are balanced by experience and judgment.
-- Peyton Anderson, CEO, Affinergy, Inc., Research Triangle Park
We love working with Margot Lester and The Word Factory! Margot and her team have written the citations for our annual alumni awards luncheon for the past five years and have done a terrific job. We get wonderful compliments both from the awardees and the guests. Margot goes to great lengths to find an interesting tidbit that makes it more captivating than a typical bio, and her knowledge of the University is a true asset on these writing projects. Margot and The Word Factory have always met any deadline we gave them and we have always been extremely pleased with their work.
-- Laurie Norman, director of alumni relations, UNC School of Education, Chapel Hill
Margot Lester's brilliant understanding the decision-making process makes her a top communicator of complex ideas that need to be polished for human consumption. Her wordsmithing skills are second to none and her ability to engage her reader with both passion and information makes her the best at what she does. Would hire, work with, and recommend to anyone.
-- Brent Berger, Berger Venture Development, Chicago
While I consider myself a competent writer when it comes to every-day writing (emails, etc), I’ve always struggled with writing well for my business, whether it be my website, executive summary, or other marketing documents. Using the straightforward strategies I learned from The Word Factory, I immediately found the courage to tackle projects that had been looming on my task list. Thank you for the great techniques!
-- Howie Rhee, managing director, Center for Entrepreneurship and Innovation, Fuqua School of Business at Duke University, Durham
In the years that Margot Lester has covered my company and me, I have found her to be among the most knowledgeable, discrete and trustworthy business journalists. And her writing is consistently outstanding.
-- Marc Wright, founder and principal, Martinez & Wright Business Information & Media, Los Angeles
I have used the [Word Factory’s] Content-Purpose-Audience strategy organizer since the conference and it has made me a faster writer. And I’ve introduced the strategy to my team. They love it. Thanks for a great presentation!
-- Yolonda King Stephen, instructional designer, Aflac, Columbus
Bravo and thank you! I had the pleasure of participating in The Word Factory's training at Wayne State in Detroit today and it was phenomenal! [Margot] and Steve were fun, energetic and informative. I have a totally new perspective about social networking and will be utilizing the tools you provided to market my company as soon as possible.
-- Tonisha Bowen, founder & CEO, BowenMorris Business Group, LLC, Detroit
Margot Lester is a blast to work with, especially on the big challenge of putting the big picture into words that make sense.
-- Heather Hesketh, founder and CEO, hesketh.com/inc., Raleigh
Your Words That Work series helped me write a kick-ass resume and cover letters. I'm still getting calls for interviews!
-- Carrie Dean, Scottsdale
See what else people are saying on Twitter about Margot and The Word Factory.