Workshops & Training
Professional development doesn't always work. But ours does.
The reason? We offer targeted interventions aimed at solving the specific problems you're facing -- not off-the-shelf one-size-fits-all products -- and on-going support. That's how we provide workforce training and staff development that creates real ROI.
It comes down to the 3 Ts:
- Target the right people.
- Tackle their specific problems.
- Tally the results and feed that back into the group.
We put the work back in workshop.
We believe people learn best by doing, so we lead participants in working on what matters to most to them and the bottom line. They experience new tools in a fast-paced hands-on experience that makes learning fun, personalized and valuable.
Our workshop-style of training offers maximal interaction between trainer and participant and between the participants themselves. You won't get boring slide shows or contrived assignments designed to pass the time.
The power to learn new things and to transform the way you work is catalyzed by strong connections between presenter and audience -- something bullet points just can't do.
Our Writing & Marketing Workshops
Here's a list of our most popular workshops:
- GOLD STANDARDS: Creating a Common Language of Quality Writing.
- SMART STARTS: Strategies to Get Started Writing Almost Anything. (sample packet)
- THE MESSAGE IS THE MEDIUM: Why Every Organization Needs a Key Message Architecture.
- VOICE LESSONS: Tips for Honing an Authentic Voice Readers Respond to Positively.
- THE POWER OF YOUR IDEAS: Expressing Yourself in Writing (and Other Ways).
- THE POWER OF YOUR IDEAS, Advocacy Edition: Sharing Your Ideas and Opinions via Social and Traditional Media. (sample packet)
We base the actual content of these workshops on your specific needs -- the results you want from the training and the people you're sending to it. Focusing on your performance goals and the needs and abilities of the participants is the only way to build a training initiative the sticks. We also strongly suggest a follow-on program to make sure the learning is deployed and supported.
If you've got a set of needs that aren't represented here, don't worry. We can work with you to create sessions directed at solving those particular problems.
Past training clients include John Hancock, Assuris and the UNC Kenan-Flagler Business School.
Our Career Workshops
In response to the poor economy, we've developed series of workshops specifically for career-related writing. We offer the following links to the actual course content to help folks who are currently looking for work:
- WORDS THAT WORK: The Complete Career and Job Search Writing Course -- Developed for the Centerpoint Institute for Career and Life Renewal, this session includes strategies for establishing your brand, creating a potent resume, writing an effective cover letter and crafting a solid elevator pitch. (sample packet)
- FACEBOOK AND TWITTER AND BLOGS! OH MY!: Using Social Media to Drive Your Job Search -- Developed for FastTrac to the Future, a joint initiative in Detroit between the Kauffman Foundation and the New Economy Initiative, this workshop helps job-seekers evaluate social media channels, develop a strategy for using them, and teaches techniques for writing effectively in a super-short format. (sample packet)
Click here for more career advice.
For more information on our training programs, contact Margot Carmichael Lester.