forget AI! LET ME BE YOUR trusted writing partner.
I help you tell better stories that deliver results.
Get your words' worth.
I'm an experienced, award-winning journalist, marketing writer, writing coach/trainer and marcomm strategist specializing in business, health/science, innovation and climate communication.
- Research-based, real-world-tested coaching and training to write better and faster - with or without AI.
- Brand journalism and content marketing writing and strategy to support sales, biz dev and other organizational initiatives.
- Climate communication and environmental advocacy training and capacity building.
I deliver on time. On budget.
No excuses. No whining.
What I do
My business is creating meaningful impact for yours. With 41+ years in the business (31 here at The Word Factory), I've earned my chops and use that expertise and experience to deliver quality content, results-getting consulting and transformational coaching to you. Same goes for the folks I partner with.
Let's collaborate.
Content Marketing
Everybody needs quality content. We provide words and images for everyone from global brands to local start-ups so they can inform and educate, drive sales, build loyalty and trust, and boost performance. Let us help with one-off projects, campaigns or special initiatives.
Consulting
We advise brands, media companies and executives on solving complex content operations issues, improving individual and team performance and streamlining processes. We work in all industries with a focus on healthcare, media and financial services/insurance.
Coaching
If you want to become a more efficient, influential and effective communicator, and you want to have fun doing it, our founder, Margot Lester, is the coach you want in your corner. Learn strategies and techniques to be a better writer from the woman who literally co-wrote the book.
Training & Workshops
Our training recharges creative teams, upgrades employee skills, trains new hires and level-sets recently formed workgroups. We share proven and easy-to-implement strategies to increase output, drive engagement, create with empathy, elevate quality and accelerate cycle times.
Speaking & Emceeing
I deliver perspectives, inspiration, how-to advice and operational insights in a high-energy engaging style. I can carry a solo presentation or keynote and contribute to panel discussions. I'm also an effective facilitator and emcee. Book me for your conference, webinar, panel or board meeting.
Social Good
Mobilizing supporters, educating the public and shaping the debate require concise and directed communication. Let us help your nonprofit or advocacy group tell its story and connect with crucial stakeholders and influencers to advance your cause with content or training.
Don't Take Our Word For It
I've worked with Margot and The Word Factory for a number of years while employed for four different brands and on countless projects. Her team has excelled at written articles, infographics and interactive quizzes, and she proactively brings ideas to the table acting as an extension of the team.
Margot is an innovator. She has a keen eye for what's interesting, and an ability to make it even more interesting.
Reach out
Like what you see? Want to learn more? Got a question? Hit the button!