by Margot Carmichael Lester | Feb 27, 2019 | Content & Content Operations, Writing/How to Write
You may not think of auction houses when you think of content marketing, but the folks at Leland Little in Hillsborough, N.C., produce terrific branded content promoting the items they peddle. The team writes helpful, well-written articles on relevant topics and...
by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write
We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
by Margot Carmichael Lester | Jul 24, 2017 | Best Practice, Content & Content Operations
If you're not following REI on, well, any channel, you're missing out. Its Instagram feed is filled with beautiful images from the content team and followers. And its brand journalism, particularly the Co-Op Journal, is exemplary. (Kudos to Paolo Mattola, REI's senior...
by Margot Carmichael Lester | Jul 5, 2017 | Best of Our Blog
Here are our top-performing content marketing and brand journalism posts for Q2 2017: How to spot misleading content Learning how to identify deliberately misleading content, also known as "fake news" or "alternative facts", is a core skill for all of us, whether...
