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Content Marketing: 6 traits of a facts piece

by Margot Carmichael Lester | Feb 27, 2019 | Content & Content Operations, Writing/How to Write

You may not think of auction houses when you think of content marketing, but the folks at Leland Little in Hillsborough, N.C., produce terrific branded content promoting the items they peddle. The team writes helpful, well-written articles on relevant topics and...

6 traits of a great customer service email

by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write

We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
How to improve writing with careful word choice

How to improve writing with careful word choice

by Margot Carmichael Lester | Feb 17, 2021 | Writing/How to Write

One of the most common questions I get from coaching clients is, "how can I improve my writing quickly?" There are lots of answers to that question. Working on any of the 6 traits of good writing will improve your product. Picking the one tactic that would deliver the...
Don’t make this email mistake

Don’t make this email mistake

by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice

Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
Top writing skills for marketers

Top writing skills for marketers

by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write

The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
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