by Margot Carmichael Lester | Feb 27, 2019 | Content & Content Operations, Writing/How to Write
You may not think of auction houses when you think of content marketing, but the folks at Leland Little in Hillsborough, N.C., produce terrific branded content promoting the items they peddle. The team writes helpful, well-written articles on relevant topics and...
by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write
We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
by Margot Carmichael Lester | Feb 17, 2021 | Writing/How to Write
One of the most common questions I get from coaching clients is, "how can I improve my writing quickly?" There are lots of answers to that question. Working on any of the 6 traits of good writing will improve your product. Picking the one tactic that would deliver the...
by Margot Carmichael Lester | Jan 13, 2021 | Marketing, Advertising & Promotion, Public Relations/PR practice
Lots of us include a contact option on our websites, a webform or an email address. Great! People love having a way to reach out directly. What's not great is when those avenues to contact turn out to be roads to nowhere. How many times have you reached out only to...
by Margot Carmichael Lester | Aug 4, 2020 | Writing/How to Write
The other week, MarketingProfs shared a survey of the most essential skills for aspiring marketers. I found the data really interesting because creating content and crafting persuasive copy are ranked higher than hiqh-quality written communications -- but don't the...
