by Margot Carmichael Lester | Jul 23, 2019 | Process
It's easy to feel like open spaces and blue skies are required to boost creativity. And they certainly can. But the real world offers few opportunities for that, thanks to time, resource and other factors. That's why it's important to learn how to use constraints to...
by Margot Carmichael Lester | May 21, 2018 | Writing/How to Write
Updated May 2023 I know. Who wants to celebrate the memo? We probably don't even need most of the ones we get, and the ones we do need are often poorly written so even they are pretty much a waste of time. But we can do better. Beyond not writing a memo when we don't...
by Margot Carmichael Lester | Jan 16, 2018 | Writing/How to Write
Whether you're an individual speaking up or a brand supporting certain movements or values, we must all heed Dr. King's advice. Here's a strategy we use to capture the power of our ideas and advocate for the people and issues we care about most. It's called the...
by Margot Carmichael Lester | Jul 17, 2017 | Marketing, Advertising & Promotion, Process
Want to get more from your content agencies/freelancers? Give them more context. If you're just handing some terms or topics to your content agency or freelancers and telling them to get to work, chances are good you're creating a workflow that...
by Margot Carmichael Lester | Sep 26, 2016 | Content & Content Operations, Marketing, Advertising & Promotion
It will surprise none of you that quality was a hot topic at Content Marketing World 2016. After all, according to CMI/Marketing Profs data, producing quality content (stuff that's engaging and consistent) is a pain point for both B2B and B2C marketers: ...
