by Margot Carmichael Lester | Jul 9, 2020
Yield stronger content ROI with historical optimization. This process -- built on findings from Hubspot, TopRank, Orbit Media and other search specialists -- strengthens existing assets by refreshing key aspects that drive organic and support paid search. Our...
by Margot Carmichael Lester | Nov 25, 2016 | Content & Content Operations, Work Samples from Margot Lester & The Word Factory Team
Our client Staples does a great job of resurfacing evergreen content. This year's #holidaysuccess social landing page is populated with articles we produced for them last year and intentionally designed for easy updating and repurposing. This tactic is a smart way to...
by Margot Carmichael Lester | Apr 22, 2016 | Content & Content Operations
Updated June 2023 In honor of Earth Day, here's some eco-friendly content we've crafted for clients. These articles are full of green business tips and provide a great example for how to reuse established content for a new opportunity. That's what I call putting the...
by Margot Carmichael Lester | Oct 10, 2012 | Content & Content Operations, Work Samples from Margot Lester & The Word Factory Team
One of my most fun gigs was serving as Match.com's resident quiz mistress. (Take some of my dating quizzes) I don't do the volume I once did since the CMS is now full of them, but below is one they recently pulled out of the archives and re-posted on the Chemistry.com...
by Margot Carmichael Lester | Jun 27, 2023 | Content & Content Operations
You know you the importance of updating web content, but sometimes it feels like a big undertaking. It doesn't have to be. You can improve your site and blog performance with a few simple activities that don't take a lot of resources (of any kind). Add one or more of...
