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A 7-step process for better writing

by Margot Carmichael Lester | Feb 12, 2019 | Writing/How to Write

Write Better with The Magnificent 7 Want to write better faster? Here's an easy-to-adopt process I share with writers who have lost their writing mojo or need to improve fast: Breathe. Seriously. Taking a deep breath before we start writing reduces anxiety and sends a...

Midterm Elections: Writing for political action

by Margot Carmichael Lester | Oct 8, 2018 | Writing/How to Write

Regardless on where you stand on any of the pressing political issues of the day -- and there are many! -- it's important to share your ideas and opinions with others in a constructive way. I've been working in advocacy and politics most of my life. In fact, locals...

Remember the PSA? You should.

by Margot Carmichael Lester | Mar 5, 2018 | Marketing, Advertising & Promotion

Last week I was hanging out at WCHL, our local radio station, waiting to go on air for a segment sponsored by a nonprofit on whose board I serve (Curious? Listen here.). I was chatting with my friend Chela, an account exec, about  the range of services the station...

2 Ways to Create Longer Content

by Margot Carmichael Lester | Jun 28, 2017 | Blogs & Blogging, Content & Content Operations, Writing/How to Write

There's lots of data out there showing that longer content has a significant positive impact on SEO and SEM, lead gen, customer conversions, and overall customer satisfaction. The sweet spot for meatier content is kind-of fluid, but pretty reliably falls between 1000...

6 traits of a great customer service email

by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write

We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
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