by Margot Carmichael Lester | Feb 12, 2019 | Writing/How to Write
Write Better with The Magnificent 7 Want to write better faster? Here's an easy-to-adopt process I share with writers who have lost their writing mojo or need to improve fast: Breathe. Seriously. Taking a deep breath before we start writing reduces anxiety and sends a...
by Margot Carmichael Lester | Oct 8, 2018 | Writing/How to Write
Regardless on where you stand on any of the pressing political issues of the day -- and there are many! -- it's important to share your ideas and opinions with others in a constructive way. I've been working in advocacy and politics most of my life. In fact, locals...
by Margot Carmichael Lester | Mar 5, 2018 | Marketing, Advertising & Promotion
Last week I was hanging out at WCHL, our local radio station, waiting to go on air for a segment sponsored by a nonprofit on whose board I serve (Curious? Listen here.). I was chatting with my friend Chela, an account exec, about the range of services the station...
by Margot Carmichael Lester | Jun 28, 2017 | Blogs & Blogging, Content & Content Operations, Writing/How to Write
There's lots of data out there showing that longer content has a significant positive impact on SEO and SEM, lead gen, customer conversions, and overall customer satisfaction. The sweet spot for meatier content is kind-of fluid, but pretty reliably falls between 1000...
by Margot Carmichael Lester | Jun 27, 2016 | Writing/How to Write
We're long-time fans of Basecamp. No lie, it was a key tool in scaling my operation to meet increased demand from an important client and become content agency of record for a major North American brand. We recently upgraded to Basecamp 3 and had a small billing...
