by Margot Carmichael Lester | Aug 13, 2010 | Best Practice, Writing/How to Write
Since I'm working on the revision chapter for our book on business writing, I thought I'd share an easy strategy for getting more details into your work. It's the IDEA-DETAILS, which I've shown here before for pre-writing/planning (here and here). This little dude's...
by Margot Carmichael Lester | Jan 26, 2010 | Process, Writing/How to Write
Steve's in KC this week walking Kauffman through the revision process we use. We have a pretty deliberate approach to this function -- more so than most copy shops I know. It's based on what we used to call development or collaborative editing, and it's pretty dang...
by Margot Carmichael Lester | Jul 9, 2020
Yield stronger content ROI with historical optimization. This process -- built on findings from Hubspot, TopRank, Orbit Media and other search specialists -- strengthens existing assets by refreshing key aspects that drive organic and support paid search. Our...
by Margot Carmichael Lester | Jul 1, 2020 | Best of Our Blog
It's hard to believe we're at mid-year. In some ways, 2020 has been s-l-o-w. In others, it's been a chaotic mad dash. We're kicking off Q3 with a lot of new things, the first and most obvious of which is our new site design. Huge thanks to our partners at AndiSites...
