by Margot Carmichael Lester | Oct 8, 2020 | Work Samples from Margot Lester & The Word Factory Team
I love writing for the International Cinematographers Guild. Here's my latest, conveniently pegged to spooky season and Halloween. Fly By Night, a behind the scenes look at the making of Hulu's Monsterland (starts on page...
by Margot Carmichael Lester | Aug 21, 2017 | Content & Content Operations, Marketing, Advertising & Promotion
Google has a great doodle GIF to commemorate the 2017 eclipse, alongside tons of helpful resources about the celestial phenomenon. When you're not watching the skies, watch social media and other marketing/advertising channels to see how other brands mark this event...
by Margot Carmichael Lester | Nov 15, 2016 | Blogs & Blogging, Content & Content Operations
Updated June 2023 We created a content package to help Lifeline observe National Caregiver Month. The articles support other content and promotions pegged to the observance. The Lifeline division spun off from Phillips but much of the content was migrated to the new...
by Margot Carmichael Lester | Jul 1, 2016 | Content & Content Operations
If you're like most content marketers, you create a fair bit of seasonal content. Getting more from that investment isn't onerous. Here's an example. Content Atomization Example: Fireworks Safety We wrote a whole series of summer safety tips for the North Carolina...
by Margot Carmichael Lester | Feb 13, 2014 | Work Samples from Margot Lester & The Word Factory Team
Here's some V-Day content I created for clients Match.com, Monster.com and UNC Health Care. Enjoy! Dump the Valentine's Day Dumps Valentine's Day Quiz: What does Cupid have in store for you? It's Valentine's Day--Get Back in the Game! Pillow Talk: Is sex OK after a...
