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Beyond the persona: Know Your Customer Day

July 21 is Know Your Customer Day. Knowing your customer is a crucial tactic for marketers, but you have to go deeper than stock personas (so tired of that term, btw) and easy demographic characterizations. Here are some resources to help you learn more about and describe your customer, audience, prospect, etc.

How to Know Your Customer

This content will help you develop a better understanding of your customer and drive more effective marketing personalization:

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