There's a lot of talk about "big rock" content, those resource- and content-intensive assets that you can "chip away at" to create smaller, atomized content. Most folks include in the list:
- White papers
- Research reports
- Long-form articles
I want to make the case for adding infographics to the list. Why? Because done well, they require a significant investment in solid researching, careful writing and creative design. That's why here at The Word Factory, we consider infographics big rocks.
How to Get More Content from Infographics
A good infographic can be used to produce lots of other related content for you.
Example: Atomized Content
We suggested an infographic to one of our nonprofit clients because it was the best way to convey outcomes data and -- when designed right -- could be cut apart to produce great social graphics.
To social posts like this:
In The Past 2 Years, We..... pic.twitter.com/A3d5DvPrG1
— PTA Thrift Shop (@PTAThriftShop) February 22, 2018
Example: Related Content
While we were discussing ideas for this Philips Lifeline infographic, we uncovered an opportunity for related content article that could offer additional context and information.
To these blog posts:
Use these examples to inspire you the next time you're charged with creating an infographic or other big rock piece of content.
- How to design more effective infographics
- What we learned from an unscientific study of infographics
- Advice for creating better infographics [DOWNLOAD]