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Brand journalism how to

Here's a great example from Staples about how to use brand journalism to promote a new product. I produced three articles with legit outside sources alongside Staples staffers to promote the new Staples® Connect product:

Automated Business Solutions Can Save Your Company Money

Small business owners are always looking for ways to lower expenses, increase productivity and safeguard their assets. Automated business products are one solution, making it possible to program certain key activities to occur automatically, and removing one set of worries from small business owners.

"Automation makes redundant-but-important tasks much simpler," says Summer Bicknell, founder of Locopops, a frozen treat retailer and wholesaler in Durham, NC. "And anything that gets an automatic check mark helps clear the daily task list in my head and free up my brain space for other items." Learn how automated business solutions can save you money.

Home Automation Systems Provide Easy, Affordable Solutions

For folks like Barry Campbell, home automation systems are a dream come true. "I've daydreamed about hooking everything in my house up to a personal computer and controlling it from there for 20 years now," says the Raleigh, NC, resident. "I'm most interested in a smart system that could help reduce power usage, and I'm intrigued by the thought of getting lights and appliances — and possibly even a door lock — under remote monitoring and control. But until fairly recently, I've been disappointed with what was actually possible on a realistic budget."

New solutions, like Staples Connect, let homeowners create customized home automation systems at an affordable price. You can use Staples Connect to build a system device-by-device to meet your specific requirements for lighting, energy efficiency, climate control and home security. You link all your devices via the universal Hub, powered by Linksys, and then can control all your activities via a multi-platform app, developed by Zonoff. The system allows you to use home automation products from your favorite trusted brands like Lutron, Philips, GE, Honeywell, Yale and First Alert, among others.

- See more at: http://www.staples.com/sbd/cre/marketing/staples-connect/home-automation-systems.html#sthash.k2wdRVQW.dpuf

For folks like Barry Campbell, home automation systems are a dream come true. "I've daydreamed about hooking everything in my house up to a personal computer and controlling it from there for 20 years now," says the Raleigh, NC, resident. "I'm most interested in a smart system that could help reduce power usage, and I'm intrigued by the thought of getting lights and appliances — and possibly even a door lock — under remote monitoring and control. But until fairly recently, I've been disappointed with what was actually possible on a realistic budget."

New solutions, like Staples Connect, let homeowners create customized home automation systems at an affordable price. You can use Staples Connect to build a system device-by-device to meet your specific requirements for lighting, energy efficiency, climate control and home security. You link all your devices via the universal Hub, powered by Linksys, and then can control all your activities via a multi-platform app, developed by Zonoff. The system allows you to use home automation products from your favorite trusted brands like Lutron, Philips, GE, Honeywell, Yale and First Alert, among others. Read about how.

With Automated & Triggered Activities, Automation Makes Life Easy

You perform a number of activities every day at home and at the office, and managing them sure adds up. But automating your lighting systems, home security and more allows you to establish parameters for your activities so you can set them and forget them. You'll save time, improve efficiency and gain peace of mind. You want control, and with home or small business automation, you can have it. See how scheduled and triggered activities make your home and office life easier.

 

 

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