Give visitors to your site a reason to stick around with content that meets their immediate need and makes it easy for them to find content related to their next question, problem, aspiration. Use this 10-step process to do it.
Blogs & Blogging
Blogging advice for everything from choosing topics to promoting your posts — and everything in between. If you need help choosing topics, you want to know how to write better blog content for the web, you’re in the right place.
Verbs can do a lot of heavy lifting in our writing — if we let them. Here’s a 3-step process to make your content stronger and more effective.
Audiences want longer content. You want more productivity. Get both with these two writing strategies for B2B and B2C content marketing and brand journalism.
Wondering how to find blog topics when you’re pressed for time or just don’t have the necessary mojo? Use one of these four easy-to-execute ideas for blog posts.
Seasonal articles and visuals are core elements of most brand journalism and content marketing plans. Here’s a look at a package we created for the Philips Lifeline blog for National Caregiver Month.