How diverse are your sources? We’re making a deliberate effort to identify and include more people of color and women in the content we produce. See the four tactics we’ve deployed.
Content & Content Operations
Here’s a boatload of information on content development and management, including how to plan content, how to write content (especially for the web) and how to manage and market it. Everything you need to build or enhance your content operations.
Wherein I make the case for why grammar is literally the *last* thing you should worry about while drafting and editing your work.
In this mini case study, we break down an content marketing article from auction house Leland Little so you can see the traits that make it work and learn how to produce an effective explainer of your own.
Working with subject matter experts is great, until it isn’t. When they’re not available when you need them, it’s a drag on workflow and morale. Here’s how to avoid scheduling conflicts with your most valuable sources.
We’re all looking for ways to boost the ROI of content marketing. Here’s an easy way to engage SMEs in amplifying your content to drive reach and audience acquisition.