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Content & Content Operations

Here’s a boatload of information on content development and management, including how to plan content, how to write content (especially for the web) and how to manage and market it. Everything you need to build or enhance your content operations.

How to negotiate with freelancers and agencies: be upfront about your budget and other requirements. Read why.

I always come back from Content Marketing World with a ton of insights, validation and ideas. Here are some of the top takeaways from the 2018 conference from my perspective.

Empathy: #CMWorld’s main idea

The big brains at Content Marketing World, including Scott Monty, Margaret Magnarelli and Tina Fey were keenly focused on empathy in content marketing. See why you should be, too, and check out how I applied this to a recent project.

Data shows that customers and prospects still value text-based content (which includes webinars, infographics and podcasts, btw!). Review the data and get some tips for producing more and better editorial content marketing.

If your super talented content team still isn’t able to produce enough consistent quality, it’s time to review and optimize your content supply chain. We review the links in the chain and offer a lightweight approach to streamlining it so you and your team produce more high-quality content consistently and quickly.

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