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Whether you’re a new entrepreneur or a seasoned veteran, these tips and techniques will help you reach and exceed your goals.

This roundup of how-to articles by The Word Factory team includes small business marketing ideas including planning cost-effective trade shows, leveraging branding opportunities, improving SEO and more.

Marketing tips for small business owners, including: How to strengthen your brand, audit marketing performance and use color to influence customers.

Handling negative feedback

How you can turn negative comments–from your boss or on review sites–into positive results.

Tips and techniques to market your small business enterprise and build your brand.

Read our most recent articles for Staples on how to get organized for tax time.

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