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E’ship

Whether you’re a new entrepreneur or a seasoned veteran, these tips and techniques will help you reach and exceed your goals.

Too many of us think mentors are only for people starting their careers. That’s a missed opportunity. Use these tips to find a mentor or sponsor at any age, or any stage of your career.

This roundup of how-to articles by The Word Factory team includes small business marketing ideas including planning cost-effective trade shows, leveraging branding opportunities, improving SEO and more.

Marketing tips for small business owners, including: How to strengthen your brand, audit marketing performance and use color to influence customers.

Handling negative feedback

How you can turn negative comments–from your boss or on review sites–into positive results.

Tips and techniques to market your small business enterprise and build your brand.

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