Expert insights on storytelling to help you infuse more narrative into your content marketing
Writing/How to Write
For experienced writers and novices alike! If you want tips and strategies for how to write almost anything, you’re in the right place. Tips on editing and revising, too!
Margot shares her proven strategy for writing effective content for advocacy and activism
Learn how to infuse more empathy and emotional intelligence into your content marketing and business writing
Create stronger and more effective relationships between writers and editors with these tips from The Word Factory’s Margot Lester.
“What’s one simple thing I can do to write better fast?” I get this question a lot and my answer is always the same: Cut. Ann Handley says everybody writes. I say everybody overwrites. In fact, Poynter’s Chip Scanlon estimates that we all overwrite by 15-20%. Yes, all of us. Professional tweeters and caption writers. […] Read more