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Marketing, Advertising & Promotion

Marketing and public relations have never been more important. Find innovative techniques and tips here.

8 ways to maximize #CMWorld

From choosing a good meeting spot to finding a conference buddy, here are some tips to get the most from your attendance at Content Marketing World (or any other big event, actually).

Came across this interesting insight from The Next Web in a SmartBrief round-up this morning: Today we have plenty of evidence that deeper, research-backed, and longer-form content has more potential to be shared and drive links over time. Sharing of magazine articles, which tend to be longer than 1,000 words, is up 11.3 percent since December. Longform […] Read More

Get our easy to implement tips for book marketing and trade show success!

Margot breaks down 7 elements of an effective brand social responsibility campaign using Icon Undies’ #threeinthree campaign for World Continence Week.

Read this mini case study to learn how to make the most of conference and trade show sponsorships and booth space from IngramSpark.

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