Two examples of effective brand communications from the weekend, both seasonal. The Kohl’s Response to Adam Rippon’s Instagram Post Evidence of a social media team that’s really paying attention on a Sunday night. The brand’s response to Adam Rippon‘s post is authentic and a little sassy, just like the original post. Your take-away: Constantly monitor social […] Read More
Marketing, Advertising & Promotion
Marketing and public relations have never been more important. Find innovative techniques and tips here.
Learn an effective 3-step process to craft better marketing case study interview questions
It’s cool if you want to cold-email random bloggers asking them to link to your site (even though I don’t think that’s a very effective tactic). But don’t do it like this. Check out the direct email / influencer marketing tactic you should not use.
We developed a nine-step process for creating B2B and B2C seasonal content for the holidays.
If you’re like me, every year you put the business holiday cards project on the to-do list sometime in the 3rd quarter. And then you look up and it’s practically Thanksgiving and you have done zip. (I just emailed our design partner this morning to get started!). My dad ran a printing company, so I […] Read More