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Public Relations/PR practice

We’ve been doing public relations for a long time. The following posts are related to PR strategy, best practice and dos and don’ts.

Given the enterprising nature of cybercriminals and other malicious actors, you can’t prevent improper use of customer/user data. But you can recommit to protecting that information, and increase trust by writing your ToS and privacy policies in plain language. Here’s how.

6 ways to get more from good press

Check out 6 easy to execute tactics for promoting and amplifying great media coverage for your organization. Use this advice to get more return on your investment in public relations.

If you’re like me, every year you put the business holiday cards project on the to-do list sometime in the 3rd quarter. And then you look up and it’s practically Thanksgiving and you have done zip. (I just emailed our design partner this morning to get started!). My dad ran a printing company, so I […] Read More

Here’s a helpful primer to guide you in preparing for a cybercrime response. Don’t think it you won’t fall for a scam — the data shows you will.

  It’s awards season again—and I don’t just mean the Oscars®. Creative awards contests are gearing up, too. Today we launched the 2016 IFCA Annual Awards, open to any insurance or financial services company—and the creative agencies that serve them—in the U.S. and Canada. (Full disclosure: I’m the chairman of this contest) With all the stuff […] Read More

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