If you’re like me, every year you put the business holiday cards project on the to-do list sometime in the 3rd quarter. And then you look up and it’s practically Thanksgiving and you have done zip. (I just emailed our design partner this morning to get started!). My dad ran a printing company, so I […] Read More
Public Relations/PR practice
We’ve been doing public relations for a long time. The following posts are related to PR strategy, best practice and dos and don’ts.
Here’s a helpful primer to guide you in preparing for a cybercrime response. Don’t think it you won’t fall for a scam — the data shows you will.
It’s awards season again—and I don’t just mean the Oscars®. Creative awards contests are gearing up, too. Today we launched the 2016 IFCA Annual Awards, open to any insurance or financial services company—and the creative agencies that serve them—in the U.S. and Canada. (Full disclosure: I’m the chairman of this contest) With all the stuff […] Read More
There’s a lot of writing about how to create better emails for lead generation or sales conversion. But many of us also produce emails to inform readers. And that’s a different animal. After a weekend of Winter Storm Jonas updates from the towns where we live and work, I got to do a sort-of A-B […] Read More
If you use Help a Reporter or Profnet–or if your PR rep does–here’s how NOT to pitch reporters. I recently posted queries on both services. I included very specific criteria and instructions (like what to put in the email subject line or what information to include) in the queries to make it easy for the […] Read More