It’s awards season again—and I don’t just mean the Oscars®. Creative awards contests are gearing up, too. Today we launched the 2016 IFCA Annual Awards, open to any insurance or financial services company—and the creative agencies that serve them—in the U.S. and Canada. (Full disclosure: I’m the chairman of this contest) With all the stuff […] Read more
Public Relations/PR practice
We’ve been doing public relations for a long time. The following posts are related to PR strategy, best practice and dos and don’ts.
There’s a lot of writing about how to create better emails for lead generation or sales conversion. But many of us also produce emails to inform readers. And that’s a different animal. After a weekend of Winter Storm Jonas updates from the towns where we live and work, I got to do a sort-of A-B […] Read more
If you use Help a Reporter or Profnet–or if your PR rep does–here’s how NOT to pitch reporters. I recently posted queries on both services. I included very specific criteria and instructions (like what to put in the email subject line or what information to include) in the queries to make it easy for the […] Read more
We’re so busy cramming stuff in our corporate style guides that we may be overlooking one small but important tip for that has a big impact on audience engagement.
Want to get more traction from your organization’s press releases? Then don’t be this guy! Use these tips to create better news content and drive operational goals.