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Social Media

Anybody can use social media. But the folks who get the most from it use it strategically so it supports business goals. These posts will help you develop your own strategic practices for using and managing social media.

Margot breaks down 7 elements of an effective brand social responsibility campaign using Icon Undies’ #threeinthree campaign for World Continence Week.

We all know posts with photos get more attention on social media. But in our rush to share visual content, we can make some embarrassing mistakes. Here’s a 3-step process to avoid an epic image fail.

Board, volunteer and employee ambassadors extend the reach of your product/service or influencer marketing initiatives. Learn why and how!

Actionable tips for improving nonprofit communications, including social media and writing for advocacy. Useful for staff, volunteers and board members who want to be more effective at promoting their organizations’ mission, impact and outcomes.

Is your social team ready to respond? Probably not. For two awards shows in a row, pre-made montages included the wrong image of an honoree, and in one case, a misspelled name. But that’s not the news story. After all, mistakes happen. The story is the lack of rapid response by the awarding organizations. These events […] Read More

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