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Social Media

Anybody can use social media. But the folks who get the most from it use it strategically so it supports business goals. These posts will help you develop your own strategic practices for using and managing social media.

Is your social team ready to respond? Probably not. For two awards shows in a row, pre-made montages included the wrong image of an honoree, and in one case, a misspelled name. But that’s not the news story. After all, mistakes happen. The story is the lack of rapid response by the awarding organizations. These events […] Read more

How to use social media for PR

How to know where to spend your social media time and energy.

Frustrated with your content team’s struggle to recreate awesome work? Here’s how to make it easier for them and you to be more effective and efficient in creating high-quality content over and over again.

Handling negative feedback

How you can turn negative comments–from your boss or on review sites–into positive results.

Are you getting the most from social media? Scott Monty advocates relationship-building versus mass marketing.

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