Reason 832 to Work with Trained Journalists I always have a few true news gigs on my roster to keep my reporting skills fresh. That comes in really handy when our corporate clients want to draft off breaking news. My team and I (all active freelance journalists) can spring into action to turn assignments around […] Read more
Work Samples from Margot Lester & The Word Factory Team
One of the occupational hazards of being a brand journalist is scaring the crap out of yourself with your own reporting. Here’s what I mean: After we produced a Disaster Preparedness Month package for Staples, I freaked myself out and created a hazardous weather plan for our tiny office. Upon completing a Philips Lifeline infographic […] Read more
This infographic project we did for Philips Lifeline also served to establish a design language for future infographics and extend the brand palette.
Skillful use and re-use of evergreen content support better return on marketing investment and enables you to re-promote articles and visual content that performed well or has new relevance for your audience. Here’s an evergreen content example from our client, Staples.
A not-so-humble brag from yours truly.