I pulled together a series of strategies and a process for managing reviews and approvals to help you:
- Make content planning more efficient
- Creates buy-in among key stakeholders
- Create content that resonates, engages and gets results
- Manage reviews and approvals so they don't get out of hand
- Produce higher quality content faster
- Keep you from pulling your hair out
Here's a quick review via a slide deck on content creation I used at the Insurance & Financial Communicators Association 2014 Annual Conference. This is an easy-t0-use 11x17 cheat sheet of content creation practices and strategies in action. And here's a very detailed package that includes step-by-step instructions for planning, writing and reviewing content faster.
Use these strategies to product content that meets both your business objectives and your audience's needs.