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Content Marketing Advice from #CMWorld

Empathy wasn't the only thing we were talking about at #CMWorld. Here's more great advice and insights for content marketers:

"Our audience will make time to consume content that maintains their interest." - Andrew Davis“In our effort to make our content shorter, we’ve eliminated every element that makes it interesting. Attention is not a transaction. You cannot buy attention; it is earned over time.” -- Andrew Davis

"Stories make us care." Contently's Joe Lazauskas People do want to hear from you, as long as you have something interesting to say. Insights on long-form content from Mitch Joel and Dorie Clark Product content is content marketing - Pam Didner

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